Tuesday, November 9, 2010

Doppelganger upon Admission

Upon entering the gallery, each viewer was required to receive a hand stamp saying ORIGINAL as well as have a instant photo taken of them for addition to the wall. Anyone who refused participation was not granted access to the gallery. This piece ran for the length of the show but the photo element stopped upon reaching 100 images. Through this gesture, the passive viewer was confronted with their addition to the space as being something acutely tangible and valuable. Passive spectatorship is a myth, viewership is also authorship.

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